Buitoni CANTA NAPOLI,
When Pizza Becomes a Show

February 25, 2026

CHALLENGE
Bring Buitoni frozen pizza into the spotlight of Sanremo week, the most talked-about moment of Italian music.
Not as a traditional sponsorship, but as a real entertainment experience capable of generating engagement, visibility and shareable content.

IDEA
During Sanremo week, StarChestnut turned pizza into a live entertainment moment.
A special event where music, guests and creators celebrated one of Italy’s most loved rituals: sharing pizza together.
The presence of the Jalisse, icons of Sanremo history, created a perfect bridge between tradition and contemporary pop culture, amplifying the storytelling and the social conversation around the brand.

WHEN THE RESULTS ARE SO GOOD YOU COULD TASTE THEM
120 Total guests
7 Content creators
10+ VIP guests
1.2M+ Total views
300+  Pizzas served
Live Show:  By Jalisse

Project Title: Canta Napoli
Year: 2026
Client: Buitoni
Team: Mariachiara Rossi, Davide Jucker

Photo Credits: © STARCHESTNUT Communications and Event