Programmatic Day & Show 2026

March 26, 2026

In its 12-year history, the Programmatic Day by Engage has narrated, and often anticipated, the revolutions of the digital advertising world, helping to shape the adtech market in Italy. In 2026, the digital ecosystem faced a profound paradigm shift driven by Artificial Intelligence: automation, new planning models, agentic AI, and omnichannel strategies have rewritten the rules of the game.

To reflect the technological evolution and the new market demands, a traditional format was no longer sufficient. For the 12th edition, Engage took on the challenge of deeply renewing the event, transforming it into the Programmatic Day & Show.

The goal? To complement professional, technical content and case studies (focused on curation, media quality, and advanced measurement) with genuine moments of inspiration and entertainment, creating a much more immersive experience for marketing and media buying professionals.

Project Title: Programmatic Day & Show
Year: 2026
Client: Engage
Team: Mariachiara Rossi, Davide Jucker

Photo Credits: © STARCHESTNUT Communications and Event