On the occasion of Salone dei Pagamenti, Italy’s leading event for the digital payments and financial services sector, SIA – Società per l’Intermediazione Bancaria entrusted StarChestnut with the design and production of its exhibition booth.
The booth, conceived to highlight SIA’s identity as a leader in payment services and digital solutions, was designed with a functional and experiential approach, combining networking spaces with areas dedicated to product experiences.
The project included multiple exhibition zones, each designed to showcase innovative solutions and products through interactive stations and digital content. Every area was carefully crafted to offer visitors an engaging experience, where technology and innovation translated into tangible moments of learning and interaction.
Alongside the product areas, dedicated meeting zones allowed SIA to host B2B meetings with clients and partners, creating a professional yet welcoming environment, aligned with the brand’s values.
StarChestnut managed the entire creative and production process, from concept ideation to executive design, from space planning to turnkey booth production, including set-up, technical management, and on-site operational coordination.
A project that enabled SIA to present itself at Salone dei Pagamenti with a strongly recognizable and brand-consistent space, designed to enhance content and offer visitors an innovative brand experience.
