M4 Piazza San Babila Inauguration Ceremony

<<The future is now. Milan’s city center is connected to Europe and the world. A more sustainable mobility system is here, ready for the people of Milan. Are you ready to take off?>>

This vision inspired the grand inauguration event for the new M4 metro line, connecting Linate Airport to San Babila, and the unveiling of the newly pedestrianized Piazza San Babila, returned to the citizens in a modern and accessible form.

On July 4, 2023, Milan witnessed a historic milestone with the opening of the M4 line, a project that reshapes urban mobility by linking the city center to Linate Airport in just minutes. This advancement marks a step forward in creating a faster, more connected, and more sustainable Milan.

To celebrate this achievement, Piazza San Babila was transformed into a symbolic and visionary space. A striking suspended installation featuring a commercial airplane dominated the skyline, visually representing the direct connection between Milan’s heart and its international gateway. Meanwhile, at the new Linate station, an artistic reconstruction of Piazza San Babila—complete with its iconic fountain and a photographic series by Gianmarco Maraviglia—created an intriguing visual dialogue between the two locations.

The official inauguration ceremony welcomed Mayor Beppe Sala, Minister of Infrastructure Matteo Salvini, and Webuild CEO Pietro Salini, alongside citizens and members of the national and international media. The event bridged institutions and the public in a moment of shared enthusiasm, highlighting the significance of this urban transformation.

July 4, 2023

Project Title: With M4, You Fly to Linate
Year: 2023
Client: MM SPA
Team: Mariachiara Rossi, Davide Jucker

Photo Credits: © STARCHESTNUT Communications and Event