Inauguration Ceremony of the Via dell’Amore

On July 9, 2024, the Via dell’Amore in the Cinque Terre reopened to the public after years of restoration. One of Liguria’s most iconic trails is once again accessible, welcoming visitors from all over the world.

The official inauguration was attended by local and national authorities, including the Minister of Tourism and the President of the Liguria Region, underscoring the cultural and touristic significance of this historic event.

To celebrate the reopening, a light installation transformed the path into a unique visual spectacle. As the sun set, the lighting enhanced the breathtaking scenery, creating an enchanting atmosphere. An artistic performance then narrated the history of the trail, immersing the audience in an emotional experience. The event concluded with a spectacular fireworks display over the sea, synchronized to a musical selection inspired by the region’s traditions, an unforgettable celebration made possible by meticulous event planning and creative direction.

With its reopening, the Via dell’Amore reclaims its status as a symbol of beauty, romance, and connection with nature. Overlooking the Mediterranean Sea, this panoramic trail is not only a major attraction for tourism in the Cinque Terre but also a valuable opportunity for regional enhancement.

In addition to curating the creative concept, the agency was responsible for comprehensive event production, including the creation of a distributed audio system covering over 1 km of the trail, the implementation of safety measures, permit acquisition, and overall event management in all its facets.

July 26, 2024

Project Title: Inaugaration of the Via dell’Amore
Year: 2024
Client: Regione Liguria, Ministero del Turismo Italian
Team: Mariachiara Rossi, Davide Jucker

Photo Credits: © STARCHESTNUT Communications and Event