StarChestnut designed and produced a traveling photo exhibition dedicated to road safety, with the goal of raising public awareness on a crucial issue for society.
The project featured the iconic Fiat 500 cars, transformed into mobile installations capable of hosting the photo exhibition and bringing it directly to the people, traveling through city squares, streets, and key urban areas.
Each Fiat 500 was set up with a selection of powerful photographs, visually and directly conveying the consequences of distracted and unsafe driving. An innovative and itinerant exhibition format, designed to capture the attention of passersby and provoke active reflection on the theme of road safety.
StarChestnut managed the entire development of the project — from creative concept design to the setup of the exhibition spaces on the cars, from itinerant logistics to on-the-ground operational management, coordinating every phase of the initiative.
A project that confirms StarChestnut’s ability to create high-impact awareness campaigns, combining creativity, urban experience, and direct public engagement, turning the city into a stage for social communication.
