On the occasion of GROM’s 20th anniversary, the renowned gelato brand from Turin, we designed and produced a special event to celebrate this important milestone — a symbol of GROM’s ability to remain a reference point in the Italian landscape of high-quality gelato.
The celebration took place on June 21, 2023, a date chosen not only to mark the official opening of the new gelateria at Corso Garibaldi 115 in Milan, but also to engage the city and the public in an authentic and memorable experience.
For the occasion, a temporary exhibition was set up inside the store, featuring an exclusive preview of the new photo campaign, shot by one of Italy’s most renowned photojournalists, and on display only for the inauguration day.
But the true star of the day was the freshly churned gelato, offered free of charge to the public from 4:00 PM to 6:00 PM. A unique tasting experience, giving participants the chance to enjoy the authentic pleasure of freshly made gelato — soft, rich, and fragrant, in perfect GROM tradition.
The express churning process, which makes the gelato softer and more aromatic, allowed guests to discover deeper flavor nuances, thanks to a warmer serving temperature and an extraordinarily velvety texture.
To make the experience even more special, a limited-edition gift, distributed to guests while supplies lasted, offered a tangible memento of the day.
StarChestnut managed the entire event design, from production to logistics, from on-site coordination to safety management and set-up, ensuring an experience perfectly aligned with the brand’s storytelling.
A moment of celebration, taste, and sharing, designed to strengthen the bond between GROM and its customers, and to enhance the quality, authenticity, and simplicity of its gelato.
