For the second consecutive year, StarChestnut organized the event dedicated to Global Beer Responsible Day for AB InBev, an international awareness day focused on the importance of responsible drinking.
For the occasion, a geodesic dome set up in Corso Garibaldi, Milan, became the event’s headquarters, transformed into an experiential space where the public could take part in interactive and engaging activities centered on the theme.
Among the activities offered, vision-distortion goggles, obstacle courses, and other simulations allowed participants to experience firsthand the effects of sensory impairment caused by alcohol abuse, encouraging personal reflection on the Drink Responsibly message.
In parallel, AB InBev employees, coordinated by one of our supervisors, engaged in flyer distribution along Corso Garibaldi, while other teams, also managed by StarChestnut, conducted street interviews about people’s alcohol consumption and driving habits. Based on their answers, interviewees received personalized messages from the teams, reinforcing the moment of dialogue and awareness.
To conclude the day, 100 AB InBev employees took part in a Street Party Flashmob, animated and coordinated by our professional performers, which involved citizens and passersby, turning the Milanese street into an urban stage dedicated to the theme of social responsibility.
StarChestnut oversaw the entire production and operational management of the event — from experiential activities to logistics, from team coordination to the overall direction of the day — once again confirming its expertise in CSR events and social awareness campaigns.
